bcg_sea

Technology and Communication project

A large Southeast Asian consumer goods company was interested in spinning off its internal IT department to form an IT services company. BCG was called in to identify the market opportunity and understand the business case for the spin-off.

As part of our evaluation, we assessed the size of the market, identified preliminary target customer segments and built a business model for the new company. Based on our recommendations the client decided to go ahead with the spin-off. Subsequently our role was extended to help the client actually implement the spin-off. We developed a detailed implementation plan and worked, almost as part of the client organisation, in giving birth to the new company.

Click on the image to read some more personal perspectives on the project.

Although all my projects at BCG have been exciting, this one was particularly fulfilling. I was involved in the project from due diligence through to implementation. Unlike a pure strategy project, where we exit after arriving at the recommendation, in this project, we not only set the direction, but also worked with our client to realise our joint vision.

In the 8-month long assignment, I felt I was part of the client organisation. I shared with my clients, the elation and frustrations that go hand-in-hand with the creation of a new company. The highlights, however, were the friends I made!

Surachita, Senior Associate in the Singapore office.